This project has encompassed every aspect of the Tayylor framework, including brand management, market positioning, product design and development, strategic planning, project management, and more. The holistic approach has positioned Forrist as a standout brand in the wellness sector, attracting high-profile partners such as Selfridges, Harrods, and La Mer.

The strategy for Forrist has been centred on organic growth through intentional brand positioning. Emphasis was placed on strategic direct partner outreach over traditional marketing methods, aligning with a B2B-focused strategy. This approach has allowed Forrist to establish strong partnerships and build brand awareness in prestigious retail spaces before refocusing on B2C operations. Working closely with Forrist, alongside some key partners, I have successfully delivered projects across multiple disciplines, ensuring the brand’s core values of sustainability and mindful consumption are reflected in every aspect.