One of my frequent go to past client references is Crep Protect so I thought i’d share a little background about that journey for todays entry. When we first started working together 11 years ago, they were just finding their footing in the fiercely competitive world of sneaker care. My role was initially focused on … Read more
Lets have a considered thought about a topic that isn’t as bad as we think – the art of embracing bad customer experiences and turning them into opportunities for growth and improvement. Having had direct dealings with unhappy customers and heard the countless stories of clients and friends (with friends being the customer), I’ve come … Read more
Today i’m sharing my thoughts on the journey of building and sustaining a successful brand. Beyond having the perfect logo designed, a website and some print collateral, building a brand is a continuous process of nurturing the brand’s essence and ensuring that it resonates authentically with both team members and customers. One fundamental factor that … Read more
